Many people ask us: How can I improve my Alexa Rank? We
understand how important this metric is for you and your business. As a
public metric, potential advertisers, investors, and partners will look
up your Alexa Rank and use it as a way to evaluate the value of your
business. For this reason, improvements in your rank can make a real
dollars and cents impact on your bottom line.
For those of you who are new to Alexa or
unfamiliar with the Alexa Rank – it is a single metric that provides a
quick summary of a site’s performance (yours or your competitor’s)
relative to all other sites on the web. If you aren’t focused on it, you
may not be doing everything you can to maximize the value and
visibility of your business. In all, the authority of your site on the web is translated as your Alexa Rank.
But before we dive into how you can improve your site’s Alexa Rank,
we should take a step back. It’s important to understand the makeup of
the Alexa Rank so you understand how you can make it better.
Let’s get started.
What is the Alexa Rank?
Your Alexa Rank is an estimate of how popular your site is relative to all other sites.
The Alexa Rank answers the question: Compared to all other sites, how
is my site doing? Note that since rank is a relative measure, your
site’s rank is not only dependent on that site’s traffic, but also on
changes to traffic on other sites.
How does Alexa get its data?
Alexa has a large traffic data panel consisting of millions of people
all over the world. Based on the data from this sample, Alexa estimates
the number of visitors to all sites on the Internet. It’s a complicated
calculation that involves correcting for biases as well as identifying
and discarding fake or spam traffic. Our data scientists are the best in
the business and they make sure the data we present is free of noise
and non-human data, so you can make the best decisions for your
business.
How is the Alexa Rank calculated?
Every day, Alexa estimates the average daily visitors and pageviews to
every site over the past 3 months. The site with the highest combination
of visitors and pageviews over the past 3 months is ranked #1. The site
with the least is ranked somewhere around 30 million. If no one in our
measurement panel visited a site over the past 3 months there is no rank
at all for that site.
How does the number of visitors to a site affect the Alexa Rank?
If you plot the number of visitors to a site versus the rank it looks something like this:
At the head of the graph is Google.com, which gets a huge number of
visitors and is ranked #1. The sites at the “head” end of the plot,
like Google.com, get a huge amount of traffic compared to the sites on
the “long tail” at the other end. The important thing to notice is that
because of the shape of the distribution, a very small change in the
number of visitors to a site on the long tail results in a large change
in rank. However, the closer you get to the head of the graph, the more visitors it takes to move up a rank. There’s a huge difference in traffic to a site ranked 10 versus a site ranked 200. Getting a more accurate Alexa rank
To get a more accurate Alexa Rank you can certify your site’s
metrics on Alexa. Sites with certified metrics have their metrics
directly measured by Alexa instead of being estimated based on
information from our data panel. Certifying your site’s metrics provides
a more accurate rank, but not necessarily a better rank! There are
several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them.
So, how do you get a better Alexa rank?
There are several tactics that will help improve your Alexa Rank:
Produce engaging, original content, updated
frequently that provides real value to your audience. Content that
strays from this motivation fails to build loyal audiences. When readers
find resources valuable and informative, they engage with future
content and share among their networks (link building),
introducing new visitors that potentially turn into customers. Quality
content is also being rewarded by search engines like Google, which is
taking steps to get better answers faster for the end user.
Get more related sites to link to your website. Otherwise known as inbound links,
this tactic helps search engines clearly define your niche and also
increases the trust and quality of your site. In other words,
authoritative inbound links (from sites that are performing well) give
your own site credibility. This tactic must be supported by producing
engaging, original content, because why lead targeted visitors to your
site if they don’t want to stay?
Internal links, on the other hand, are links that lead from
one page or post on your site to another. These are beneficial because
they guide visitors through your website (i.e. website navigation),
keeping them engaged with relevant and related content. They also
contribute to site links, which are the sub-links that appear
in a search engine below your main page link. But again, creating
top-notch content goes hand in hand with any internal linking strategy
so make sure the content you produce is relevant and of value to your
visitors.
In all, both inbound and internal links help search engines
understand the content of your site(s) and determine how valuable it is
to visitors. But while an important part of your online strategy, you
should use linking appropriately. Excessive linking can reduce the
credibility or readability of your site and may be penalized by search
engines.
Find keywords that are driving traffic to your competitors and
optimize your site for them, or buy PPC campaigns for those keywords.
By doing a little keyword research you can understand what your
audiences are searching for and how. In a way, keyword research is
learning to speak your customers’ language in the context of their needs
and desires. Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords.
Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters,
but in a nutshell competitive analytics puts your own site analytics
into context. Thus, giving you a clearer understanding of what metrics
are important, what strategies are working (for you and your
competitors), and allows you to identify and anticipate industry trends.
All of these angles help inform your overall strategy and allow you to
make more knowledgeable business decisions that will positively affect
your position in the market.
Follow SEO best practices on your website. SEO is a
very important strategy that deserves a significant amount of your time
and attention. But SEO is not just about improving the promotion and
visibility of your website. It’s also about making your site better for
your customers who use it to interface with your brand. Without a good
user experience you have little hope of keeping or converting your
customers.
There are countless resources for learning about SEO, but Alexa
offers both SEO and Full Site Audits generated automatically as part of
our Insight and Advanced plans.
You’ll get specific instructions on how to improve search engine
rankings, usability, page performance, back linking, and more.
Related Reading:
Your Top Questions About Alexa Data & Ranks, Answered
Top 5 Benefits of Alexa Certified Metrics
Four Essential Strategy Questions Answered with Analytics |
When you add the Certify Code to your site Alexa will measure
your site's traffic and display these metrics in a private dashboard.
You can choose which metrics to display publicly.
Site Metrics give you:
- Simple, easy-to-understand charts and graphs
- Easy comparisons of metrics for today, yesterday, the last 7 days, and the last 28 days
- Breakdown of referrals by source: search, link, social, and direct
- Performance metrics: Visits, Pageviews, Unique Visitors, Ranks, % of traffic from real people
- Uptime metrics: Percentage of time your site was up and available.
- Social metrics: Breakdown of visits by social network and number of Likes, Shares, and +1′s
- Engagement metrics: Bounce Rate, Pageviews/Visit, Minutes/Visit, and Percent of Pageviews per Subdomain
- Mobile metrics: Visits, Device, and Platform
- Top Content metrics: Top Entry Pages and Top Viewed Pages
- Location metrics: Visits by Country Map, Percent of Visits by Country, and Visits Count by Country
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