Larry Annetts, Sales & marketing Executive, MTN South Africa, commenting on the development said: “MTN is pleased to secure these rights in collaboration with Content Connect Africa because it gives expression to MTN’s ongoing commitment to promoting music as an art form.” Among others, this is the first time ever that Adele will give the approval of the use of her music through this format. Hello is the single taken from Adele’s highly anticipated new album entitled ’25,’ set for worldwide release on November 20. The song was launched as an exclusive caller tune on MTN on Friday, October 23, in South Africa, It will be exclusive to Nigeria and Uganda on the MTN network.
Sunday, 15 November 2015
MTN makes Adele’s Hello caller tune
Larry Annetts, Sales & marketing Executive, MTN South Africa, commenting on the development said: “MTN is pleased to secure these rights in collaboration with Content Connect Africa because it gives expression to MTN’s ongoing commitment to promoting music as an art form.” Among others, this is the first time ever that Adele will give the approval of the use of her music through this format. Hello is the single taken from Adele’s highly anticipated new album entitled ’25,’ set for worldwide release on November 20. The song was launched as an exclusive caller tune on MTN on Friday, October 23, in South Africa, It will be exclusive to Nigeria and Uganda on the MTN network.
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